Hi, I’m Francis Okezie or (DJ) Sunbear. I’m a 22-year-old, newly graduated student at the University of Waterloo, in Communication Arts and Design Practice. I love everything music, fashion, and art. I love connecting and building relationships with people in diverse and experimental industries—people with stories to tell! Exploring spaces, sounds and ‘vibes’ around the world, I have a sense of assosiations, aesthethics and patterns amongst people tastemaking.
As an XM & PR coordinator, I research culture through symbols, behaviours, and ideas that dominate social conventions and resonate with the public. Relational aesthethics, interaction design and dramturgical resources inform my outlook overall in creating connectedness in social systems. By understanding these signifiers, I ideate images, messages, events, performances and campaigns to persuasively influence conventions set and elicit action.
My work & faciliations consists of reflexive, strategic and collective-making approaches in: public relations, brand partnership, image & art direction, design collaboration, campaign seeding, influencer relations, event production, cultural & experiential marketing, marketing research, 360 consultancy, and trend forecasting. I know in order to effectively catalyze action you need good friction and continuous adaption in how we engage with various forms of media.